TeachTech

TeachTech needed to establish credibility in the competitive tutoring market where parents are cautious about who teaches their children. The platform had to communicate the vetting process for tutors, explain how the matching system works, and make the signup process simple enough that busy parents would complete it. Subject coverage spans from elementary math to university-level sciences, requiring clear organization of a diverse service offering.

We designed a clean, professional website that emphasizes trust and expertise. The tutor showcase highlights qualifications and teaching experience, while the matching process is explained step-by-step to set clear expectations. Subject pages help parents find relevant tutors quickly, and testimonials from satisfied families provide social proof. The signup flow was streamlined to capture essential information without overwhelming busy parents.

The website features a calming, educational aesthetic with intuitive navigation. We implemented a subject-based information architecture that helps visitors find relevant content quickly, mobile-responsive design for parents researching on phones, and clear CTAs that guide visitors toward consultation booking. The FAQ section addresses common parent concerns proactively, reducing pre-signup support inquiries. Contact options include both form submission and direct phone for parents who prefer speaking with someone.

Student signups increased by 165%, with parents particularly appreciating the transparent information about tutor qualifications and the matching process. The 3.8-minute average session duration indicates parents are thoroughly reviewing the platform before making decisions, and the 8.5% conversion rate exceeds industry averages for education services. TeachTech reports that parents arrive at consultations well-informed about the service, making enrollment conversations more efficient. The platform has expanded subject offerings based on demand patterns identified through website analytics.