Launching a website is exciting, but it's also a critical moment where many things can go wrong. This checklist covers everything you need to verify before flipping the switch to ensure a smooth, successful launch.
Content & Copy
Make sure all content is polished and complete:
- All placeholder text has been replaced
- Spelling and grammar have been checked
- Contact information is accurate
- Legal pages are in place (privacy policy, terms)
- All images have proper alt text
Functionality
Test every interactive element:
- All forms submit correctly and send to the right place
- Form confirmation messages display properly
- All links work (internal and external)
- Search functionality returns relevant results
- E-commerce checkout process works end-to-end
Design & Responsiveness
Verify the visual experience across devices:
- Site looks correct on mobile phones
- Site looks correct on tablets
- Site looks correct on desktop
- Images are optimized and loading properly
- Fonts are loading correctly
Technical SEO
Set up for search engine success:
- Page titles are unique and descriptive
- Meta descriptions are written for each page
- XML sitemap is generated and submitted
- Robots.txt is properly configured
- Canonical URLs are set correctly
Performance
Ensure fast loading times:
- Images are compressed and optimized
- CSS and JavaScript are minified
- Browser caching is enabled
- Page speed score is acceptable
- No render-blocking resources
Security
Protect your site and visitors:
- SSL certificate is installed (HTTPS)
- Admin passwords are strong and unique
- Security plugins/measures are in place
- Backup system is configured
- Software is up to date
Analytics & Tracking
Measure your success from day one:
- Google Analytics is installed and tracking
- Conversion goals are configured
- Google Search Console is set up
- Any required pixels are installed (Facebook, etc.)
Final Steps
The last things to do:
- Final client approval received
- DNS settings are correct
- Email deliverability is tested
- 404 page is set up and styled
- Launch announcement is ready
Going through this checklist methodically will help catch any issues before your visitors do. A smooth launch sets the tone for your website's success.