Changement de Thermos Inc. • Home Services
Changement de Thermos
Achieving #1 ranking in a competitive home services category through strategic SEO and performance optimization.
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BétonTechConstruction2024
BétonTech
Concrete supplier website with quote request system and comprehensive product showcase for Montreal area.
Challenge
Establish a strong online presence for a concrete supplier serving the Greater Montreal area, differentiating from competitors through quality messaging and making it easy for contractors and homeowners to request quotes.
Solution
We created a professional website that emphasizes BNQ certification, product variety, and reliable delivery while streamlining the quote request process for both residential and commercial customers.
Approach
Combine industry credibility markers with clear product information and multiple contact pathways to serve diverse customer segments from homeowners to large contractors.
Measurable Impact
Results That Matter
+220%
Quote Requests
Increase in inquiries
Top 3
Local SEO
For key search terms
+145%
Commercial Leads
B2B inquiries increase
Strong
Trust Signals
BNQ certification featured
The Challenge
BétonTech operates in the competitive concrete supply market serving Laval, Rive-Nord, and Greater Montreal. The challenge was to differentiate from larger competitors by emphasizing their BNQ certification, specialized product offerings (fiber-reinforced, self-consolidating, colored, and permeable concrete), and commitment to on-time delivery. The website needed to serve two distinct audiences: residential customers planning small projects and commercial contractors requiring bulk orders and reliable scheduling.
Our Approach
We designed a professional website that immediately establishes credibility through certification badges, team photos, and clear value propositions. The product catalog showcases each concrete type with applications and benefits clearly explained. Separate pathways guide residential customers (who need education) and commercial clients (who need efficiency) to appropriate contact methods. The transparent pricing promise and delivery guarantee are prominently featured to address common industry pain points.
Technical Implementation
The website features a clean, professional design appropriate for B2B and B2C audiences. We implemented comprehensive local SEO targeting concrete-related searches across their service area, structured data for local business visibility, and mobile-responsive design for contractors checking the site from job sites. The quote request form captures project details upfront, allowing BétonTech to provide accurate estimates quickly. Phone number placement is prominent for customers who prefer direct contact.
Results & Impact
Quote requests through the website increased by 220%, with commercial leads specifically up 145%. The website now ranks in the top 3 for key search terms like 'concrete supplier Montreal' and 'béton Laval'. Contractors report that the detailed product information helps them specify the right concrete type before calling, making sales conversations more efficient. The BNQ certification prominence has been particularly effective in winning commercial contracts where quality assurance is mandatory. BétonTech has expanded their delivery fleet based on increased demand generated through the website.
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