Changement de Thermos

Changement de Thermos operates in the competitive home services sector in Montreal, specializing in residential window glass replacement. The challenge was to establish strong online visibility in a market where most leads come from search engines, while differentiating their 20+ years of experience and industry-leading 10-year warranty from competitors who often focus on full window replacements.

We focused on three key areas: technical excellence, local SEO, and conversion optimization. The website was built using modern web technologies to ensure fast loading times and excellent performance scores. We implemented comprehensive schema markup for local business visibility and created detailed service pages targeting specific search queries. The content strategy emphasized the cost-effectiveness of thermos replacement versus full window replacement—a key differentiator for the client.

Built with the Divi theme and optimized for performance, the website features clean navigation, icon-based service cards, and clear calls-to-action. We implemented bilingual support (French-English) to serve Montreal's diverse market, structured data for rich search results, and mobile-responsive design that maintains functionality across all devices. The site includes integrated contact forms, testimonial showcases, and detailed service information that answers common customer questions before they even make contact.

Within 6 months of launch, the website achieved #1 ranking for key search terms in their category. The combination of technical optimization (95+ PageSpeed score), strategic content, and local SEO resulted in a 280% increase in organic traffic. More importantly, the quality of leads improved significantly, with more qualified customers reaching out who already understood the value proposition and were ready to proceed with service. The client reports consistent daily inquiries through the website, with the 10-year warranty message resonating strongly with potential customers.