Temps de Pneu

Temps de Pneu needed to modernize their customer acquisition process in a competitive automotive services market. Many customers were still calling to book appointments, creating phone bottlenecks during peak seasons (spring and fall tire changes). The business required a website that would reduce phone inquiries while increasing overall bookings, clearly communicate their full service range beyond just tires, and capture seasonal demand effectively.

We designed a conversion-focused website that puts booking front and center. The homepage immediately presents the most common services—tire changes, mechanical repairs, and maintenance—with clear pricing where applicable. Seasonal banners promote timely services (winter tire installations, summer tire storage), and multiple booking entry points ensure visitors can schedule appointments from any page. The service pages provide detailed explanations that answer common questions, reducing pre-booking phone calls.

The website was built with performance and usability as priorities. Mobile-first design ensures the 72% of visitors on smartphones have an excellent experience. The integrated booking system syncs with the shop's schedule in real-time, preventing double-bookings and showing accurate availability. We implemented local SEO optimization for 'tire service' and 'mechanic' searches in their service area, structured data for rich search results, and fast loading times (92 PageSpeed score) to minimize bounce rates from impatient mobile users.

Online appointment bookings increased by 185%, significantly reducing phone volume and allowing staff to focus on service rather than scheduling. The seasonal promotion features helped capture peak demand, with winter tire installation bookings up 210% compared to the previous year's phone-based system. Customer feedback highlights the convenience of 24/7 booking availability, and the clear service descriptions have reduced 'what do you offer?' inquiries. The business has expanded their service area marketing based on the website's success in attracting new customers.